EU Accessibility Directive to enter into force in 2025 - Make sure your website is ready
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BECOME AVAILABLE TODAY!

Accessibility adapt your website — reach more customers and follow the law

From 2025, digital accessibility will become a legal requirement. Test how accessible your website is and get answers right away.

Scan your website

Make your website accessible to all visitors

From 2025, digital accessibility will become a legal requirement. Selma's AI-powered solution makes your website accessible in under 5 minutes.

Digital accessibility in numbers

! 101Milj

Liver with disability

About 27 percent (101 Million) of Europe's population between 16-84 suffers from some form of disability.

! 97%

Unavailable websites

An overwhelming majority still exclude people with disabilities.

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Installation on all platforms

It takes an average of less than 5 minutes to get started with our accessibility solution.

Why Digital Accessibility is Important

Digital Accessibility: Facts & Progress

Follow the law!

Meet the EU Accessibility Directive that enters into force June 2025

Become available to new customers!

Expand your audience by up to 27% in Europe alone by making your site accessible to everyone

85% Better SEO

Improve your Google ranking with an accessible website

Ease of use

Improves user-friendliness for all visitors

This is how easy it is to get started

! 01

Analyze your website's availability with our free tool

! 02
Select Package

Choose the package that suits your needs based on the number of pages

! 03
Activate instantly!

Install the AI module and your page will be available within an hour

! 04
Automatic Optimization

Within 48 hours, the tool has scanned the site and fixed the biggest accessibility issues automatically. You will get a clear overview of any remaining manual adjustments.

What happens if my website does not comply with the guidelines?

After 28 June 2025, non-compliance may result in fines of up to $1,000,000 and costly website modifications.

Legal Implications

Penalties and fines
Claims for damages from users
Risk of discrimination under the Discrimination Act

Business implications

Not allowed to participate in public procurement
Harm the reputation of the company where inclusion is important
Losing market share to competitors

Time-critical implications

Risk of expensive and urgent adaptations
Increased costs in case of late measures
Resource-intensive quick solutions

Technical implications

Need for extensive code changes
Compatibility issues with legacy systems
Increased maintenance costs for IT infrastructure

See how it works

Our AI-powered solution automatically adapts your website for different types of disabilities:

Visual impairment: Text-to-speech and contrast adjustments
Motor impairments: Keyboard navigation
Cognitive impairmentr: Simplified layout and reading assistance
From June 28, 2025, digital accessibility will become a legal requirement for most companies. Start your adaptation on time.

FAQs

Which companies are covered by the EU Accessibility Directive?

The Directive covers all medium and large enterprises in banking and finance, e-commerce, transport, telecommunications and providers of digital products and services. Microenterprises with fewer than 10 employees and less than EUR 2 million in turnover are usually exempted.

What happens if we do not comply with accessibility requirements?

The consequences can include fines, sanctions from regulators, exclusion from public procurement, as well as the risk of discrimination cases. In addition, you risk losing customers and damaging your brand.

How does the tool ensure that our website complies with the Accessibility Directive?

Our tool works to meet the requirements of WCAG 2.1 at AA level as much as possible. With a combination of an accessibility statement, automated actions and monthly scans, you get an ongoing overview of what parts of the site are available — and where manual intervention is needed.

It is important to understand that technology can come a long way but not all the way. Since we do not own your website, we cannot guarantee 100% compliance. Therefore, we always recommend a certain amount of manual labor to ensure an inclusive experience. The tool helps you focus that work where it's actually needed.

How does accessibility change affect our existing website?

Our solution acts as an intelligent layer on top of your existing website without affecting the design or functionality. You do not need to make any changes to your code or structure.

When do we need to customize our website?

The EU Accessibility Directive will enter into force on 28 June 2025. We recommend starting the adaptation well in advance to avoid stress and potentially higher costs closer to the deadline.

How does Selma's tool differ from other classic Accessibility overlays?

Most widgets only work in the front-end — they put a visual layer on top of the homepage without altering the actual code. Our tool goes deeper and improves the structure directly in HTML and semantics, making the changes actually affect the accessibility of assistive devices such as screen readers. It's a technically sustainable solution, not just a visual one.

Do you always recommend using your tool?

No, not always. We recommend our tool in approx. 7 out of 10 cases. When dealing with complex websites where content and structure make it difficult for the AI to interpret the elements correctly, it may be better to focus entirely on manual work. Our goal is always to recommend the option that provides the best availability in practice.

Is it enough to just use the tool?

The tool is a strong foundation and provides immediate improvements — but it's not enough all the way. We always recommend combining it with manual efforts, as some problems require human interpretation, especially in terms of content, context and design choices.

What do your monthly scans mean?

Every month, we analyze your website to identify accessibility deficiencies — both those that can be fixed automatically and those that require manual labor. The results help you prioritize the right actions, so you can continuously improve and ensure accessibility in a structured way.

Do you have any more questions?

Our accessibility experts are happy to help you understand the requirements and find the right solution for your business.

Contact Us
PricePlans

Digital Accessibility Pricing — How Selma's Pricing Model Works

Choose the package that best suits your needs. You can choose an upgrade even if you have fewer website visitors. All packages include our AI-powered accessibility solution.

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Default
899 SEK/month

Up to 5000 website visitors

Book a meeting
What is included:
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Ai Scanning & Resolved Accessibility Issues
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Compatible with the user's screen reader
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On-page SEO optimization
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Improved ease of use
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Monthly Accessibility Statement & Audit Report
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Advanced
2699 SEK/month

Up to 30,000 website visitors

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What is included:
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All in Standard, plus:
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Detailed detailed action report
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Google Analytics Integration
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Insurance WCAG 2.1 AA Level
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Assigned Damage Manager
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Consultation with an Accessibility Lawyer
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Legal support in case of dispute 150 000 SEK
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The Enterprise
6299 SEK/month

Up to 100,000 website visitors

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What is included:
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All in Advanced, plus:
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Annual manual full audit
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Tailor-made accessibility measures - manual work
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Insurance WCAG 2.1 AA Level
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Legal support in case of dispute up to 200 000 SEK

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