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Media companies need to ensure that digital content such as news entertainment podcasts and video is accessible to all. This includes subtitle transcribing and other accessibility adaptations.
CHALLENGE
Multimedia content
The media industry produces content in many forms — video audio text — all of which need accessibility adapted in different ways.
Media & Entertainment
BENEFITS FOR THE INDUSTRY
Media companies need to ensure that digital content such as news entertainment podcasts and video is accessible to all. This includes subtitle transcribing and other accessibility adaptations.
Wider audience reach
Available media content reaches more people, thereby generating more revenue and greater impact.
Longer content consumption
When media content is available, users tend to consume more content for a longer period of time.
Stronger brand loyalty
Accessible content demonstrates a social responsibility that strengthens loyalty to the brand.
Improved SEO and Visibility
Accessible content with the right metadata captioning and descriptions ranks higher in search engines and social media.
Accessibility is not just a technical issue for us but part of our public service mission. Selma's solution has helped us make our content more inclusive while actually improving the user experience for all of our viewers.
Johan Lindberg
Statistics from the industry
Creativity without limits
Culture and creative content enrich society the most when it is accessible to all.
Below are some of the most frequently asked questions about digital accessibility for your industry
How do we make accessibility efficient for our video and audio content?
How does accessibility adaptation affect user engagement for media content?
LEGAL REQUIREMENTS
Media companies are covered by the EU Accessibility Directive in particular for digital publications and audiovisual services with specific requirements for subtitling audio descriptions and transcribing.
BECOME AVAILABLE TODAY
Media-optimized packages
Get started with Selma's digital accessibility solution today.
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