Oops! Something went wrong while submitting the form.
E-commerce companies need to make their websites accessible to reach the 27% of the population who have some form of disability. This includes online stores payment systems and purchase processes.
CHALLENGE
Complex purchasing processes
E-commerce platforms often contain complex feeds with product galleries filtering shopping carts and payment processes that all need to be accessible.
E-commerce
BENEFITS FOR THE INDUSTRY
E-commerce companies need to make their websites accessible to reach the 27% of the population who have some form of disability. This includes online stores payment systems and purchase processes.
Increased conversion rate
Improved accessibility leads to a better user experience, which can increase conversion rates by up to 15-20%.
Larger clientele
With accessible e-commerce, you open up your business to 27% of the population who have some form of disability.
Lower risk of legal action
With Selma's solution, you minimize the risk of lawsuits and fines related to non-availability under EU directives.
Improved SEO Ranking
Available e-commerce sites are ranked higher by Google, resulting in increased organic traffic and lower customer acquisition cost.
Selma's accessibility solution has been transformative for our e-commerce. We are not only seeing increased conversion, but have also opened up to a whole new group of customers who previously had difficulty using our platform.
Maria Sandberg
Statistics from the industry
Buying behavior in focus
Our AI-powered solution is tailor-made to address e-commerce's unique challenges from product search to checkout.
Below are some of the most frequently asked questions about digital accessibility for your industry
How does accessibility adaptation affect the conversion rate in e-commerce?
What parts of the e-commerce flow are most important to make accessible?
How do we integrate Selma's solution with our existing e-commerce platform?
LEGAL REQUIREMENTS
From 2025, all e-commerce companies will have to comply with the EU Accessibility Directive, which imposes digital accessibility requirements for online purchasing processes and payments.
BECOME AVAILABLE TODAY
Ecommerce Optimized Packages
Get started with Selma's digital accessibility solution today.
När EU:s tillgänglighetsdirektiv träder i kraft 2025 måste tusentals svenska företag anpassa sina digitala tjänster. Här får du en komplett guide för att säkerställa att ditt företag följer de nya lagkraven.
Ny forskning visar det tydliga sambandet mellan webbtillgänglighet och förbättrad SEO-ranking. Läs om studien som bevisar att tillgänglighetslösningar kan öka din organiska trafik med i genomsnitt 12%.
Distansutbildning och digitala lärplattformar har revolutionerat utbildningssektorn, men riskerar att exkludera studenter med funktionsnedsättningar. Denna artikel visar hur utbildningsanordnare kan skapa inkluderande digitala lärmiljöer som fungerar för alla elever och studenter, oavsett funktionsförmåga.
.png)
