Last updated: [08/01/2025]
Source: https://www.selma.se/
Compliance status
We strongly believe that the internet should be accessible and usable for everyone, and we are committed to providing a website that works for the widest possible audience — regardless of disability. To achieve this, we aim to comply as closely as possible with the Web Content Accessibility Guidelines (WCAG) 2.1 at AA level, developed by the World Wide Web Consortium (W3C). These guidelines describe how to make web content accessible to people with different types of disabilities. By following these guidelines, we can ensure that our website works for users who are blind, have impaired motor skills, visual impairments, cognitive difficulties and other disabilities. The site uses several technical solutions designed to maximize accessibility at any given time. We use an accessibility interface that allows users with specific needs to adjust the appearance and function of the website according to their personal preferences. In addition, we use an AI-based application that runs in the background and continuously improves the level of accessibility. This application tweaks the HTML code, customizes the functions and behaviors of screen readers — used by blind users — as well as improves keyboard navigation support for users with motor impairments. If you would like to contact the site owner, please email: info@selma.se
Screen reader and keyboard navigation
Our website has implemented Accessible Rich Internet Applications (ARIA) technology and various behavioral modifications to ensure that blind users using screen readers can read, interpret and use the site's content. As soon as a user with a screen reader enters the site, they are prompted to activate a screen reader profile that optimizes their experience. Below we describe some of the most important features we provide for screen reader use:
1. Screen Reader Optimization
We use a continuous process that analyzes the entire site content to ensure compliance even with content updates. In this process, we provide semantic information to screen readers via ARIA attributes. It includes correct form labels, descriptions of icons (such as social media, search functions, shopping carts, etc.), validation messages in forms, as well as the correct roles for elements such as buttons, menus, and modal windows. In addition, our background process scans all images on the site and automatically creates alternative texts (ALT tags) using image recognition. It also uses optical character recognition (OCR) technology to extract text from embedded images.To enable screen reader customizations, the user can tap Alt+1. Screen reader users also receive automatic notifications to activate screen reader mode directly when loading the page. Our solutions are compatible with all major screen readers, including JAWS, NVDA, VoiceOver and TalkBack.
2. Keyboard navigation
Our background process also customizes the HTML structure and adds necessary features via JavaScript to improve keyboard usage. It includes the ability to navigate with The Tab and Shift+Tab, use arrow keys to navigate drop-down menus, close them with Esc, enable buttons and links with Enter, as well as navigate between option and check boxes with arrow keys and confirm selections with Enter or spaces.In addition, users are offered a Skip to content menu, which is activated with All+2 or appears as the first element when the keyboard is used. When modal windows are opened, focus is automatically shifted there to prevent the user from “losing” themselves in the interface. There is also support for quick commands such as: M (menus), H (headings), F (form), B (buttons) and G (graphic).
Disability profiles supported by the site
Epilepsy patient profile:
Removes all flashing animations and color combinations that can trigger seizures.
Profile for the visually impaired:
Customizes the appearance of the site for people with impaired vision, such as cataracts, glaucoma, or tunnel vision.
Cognitive Impairment Profile:
Includes features that make it easier to focus, such as simplified layouts and less visual noise — especially tailored for users with autism, ADHD, dyslexia and other cognitive difficulties.
ADHD-adapted profile:
Reduces visual and auditory distractions to help users maintain focus.
Profile for blind users (screen readers):
Ensures compatibility with screen readers, through optimized structure and supporting labels.
Keyboard navigation profile (for mobility impairments):
Enables keyboard navigation using Tab, Shift+Tab, Enter and keyboard shortcuts (M, H, F, B, G).
Additional user interface, design and readability adjustments
1. Users can increase and decrease size, change font, adjust spacing, alignment, line height and more.
2. Users can select different color contrast profiles for color adjustments, such as light, dark, inverted, and monochrome. In addition, users can switch color schemes for titles, texts, and backgrounds with over seven different color options.
3. Epileptic users can stop all animations running with one click. Animations controlled by the interface include videos, GIFs, and flashing CSS transitions.
4. Users who highlight content can choose to emphasize important elements such as links and titles. They can also choose to select only focused or hovered elements.
5. Users with hearing aids that mute the sound may experience headaches or other problems due to automatic audio playback. This option allows users to turn off the entire site directly.
6. Cognitive Disorders We use a search engine linked to Wikipedia and Wiktionary, which allows people with cognitive disorders to decipher the meanings of phrases, initials, slang and other things.
7. Additional functions allow users to change the color and size of the cursor, use a print mode, enable a virtual keyboard and many other functions.
Accessibility and browser compatibility
We aim to support as many browsers and assistive devices as possible to ensure wide availability. It includes over 95% of all systems on the market, such as: Google Chrome, Mozilla Firefox, Safari, Edge and Opera, as well as assistive devices such as JAWS and NVDA, both on Windows and Mac.
Feedback and contact
Despite our very best efforts to ensure that everyone can adapt the site to their needs, there may still be pages or sections that are not fully accessible, are becoming available, or lack an adequate technical solution to make them accessible. However, we continuously improve our availability, add, update, improve options and features, and develop and use new technologies. All this aims to achieve the optimal level of accessibility in line with technological advances. If you would like to contact the website owner, please use the following email address: info@selma.se
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