Penalties for lack of digital accessibility can be extensive and include both financial penalties and legal consequences. For the public sector, DIGG may issue injunctions to fix deficiencies, and in case of continued non-compliance, fines and other sanctions may follow. When the EAA comes into force in 2025, private companies will also risk significant fines - in other EU countries these have amounted to millions of euros. In addition to government sanctions, organizations risk claims for damages from users who have been discriminated against because of inaccessible digital services. Companies can also be excluded from public procurement if they do not meet accessibility requirements. Reputation damage and lost customer trust pose additional risks. The best strategy is proactive compliance rather than waiting for pressure from authorities or users.